MRMC for Samsung 3D TV Commercial, A New Dimension

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MRMC for Samsung 3D TV Commercial, A New Dimension

News 1

[:el]Rogue Films approached Ian Menzies with the project of shooting a commercial for Samsung’s first LED 3D TV. The aim was to create a 3D feel to a 2D image. The Director, Sam Brown and DP, Damien Morisot wanted to have a handheld look to all of the camera moves shot with the motion control rig. After several meetings and tests at MRMC the theory and method was proven.

The location for the shoot was Buenos Aires, Argentina. The commercial was shot on film with an Arri 435. Three days were spent on location shooting TV monitors with blue screens that had been installed around the city, in parks, bus stops, outside shops, on sidewalks, etc. Three days were then spent in the studio shooting the content for the TVs.

Ian Menzies said, “We took the moves shot on location and repeated these for the TV content. In some cases the move had to be scaled, for example the popcorn shot.  After shooting a long track shot at the location, we then shot the popcorn for the content of the TV. The popcorn was in a small box, so we scaled the move down 12 times to make it look large on screen and then shot it fast at 125 FPS to slow it down on screen”
          
Once composited the resulting footage made it so that as you are watching the TV and you move around the TV, the content on the TV moves in relation giving a sense of relative perspective and creating a 3D feel.
The motion control rig for the job was the Talos, quick to set up for the location shooting and ideal for the required studio shooting. MRMC Mimic Pan Bars were used by the DP to control the pan and tilt of the camera and give the shots the handheld feel they wanted to achieve.


The new S3 Stereoscopic Stepper Unit is now in full production and proving to be a very popular solution for animators requiring a solution for stereoscopic (3D) stop-frame animation. With the success of 3D films in the last 12 months, the requirement for new shoots to be in 3D is growing dramatically. Features that were planned for 2D production are gearing up for being shot in 3D instead and the requirement for Stereoscopic filming equipment is growing exponentially. Mark Roberts Motion Control is helping to fill the requirements of the creatives by producing a range of products for filming in 3D. As well as adding new Stereoscopic features in the newest version of Flair (our motion control software) to allow for programming interocular and convergence on the motion control rigs, the new S3 Stereoscopic unit is proving professional stereoscopic animation is within anyone’s grasp, from education establishments to full-fledged feature film productions. For those who have not yet seen the S3 on our website or seen some of the demos, please visit our soon to expand 3D website (www.filming3D.com) as soon as possible to acquaint yourself with this ingenious unit. It allows DSLR cameras to easily be used for 3D animation by giving the user full control over the left and right eye interocular distance. The S3 can interface to all the popular animation programs and has drivers for PCs and Macs and is designed to offer precision and portability at an incredibly low price. In the coming months more products will be coming out including larger units for heavier camera packages. If you have a 3D filming requirement please feel free to contact us to see what equipment we can offer you.[:en]

Rogue Films approached Ian Menzies with the project of shooting a commercial for Samsung’s first LED 3D TV. The aim was to create a 3D feel to a 2D image. The Director, Sam Brown and DP, Damien Morisot wanted to have a handheld look to all of the camera moves shot with the motion control rig. After several meetings and tests at MRMC the theory and method was proven.

 

The location for the shoot was Buenos Aires, Argentina. The commercial was shot on film with an Arri 435. Three days were spent on location shooting TV monitors with blue screens that had been installed around the city, in parks, bus stops, outside shops, on sidewalks, etc. Three days were then spent in the studio shooting the content for the TVs. 

Ian Menzies said, “We took the moves shot on location and repeated these for the TV content. In some cases the move had to be scaled, for example the popcorn shot.  After shooting a long track shot at the location, we then shot the popcorn for the content of the TV. The popcorn was in a small box, so we scaled the move down 12 times to make it look large on screen and then shot it fast at 125 FPS to slow it down on screen”

            

Once composited the resulting footage made it so that as you are watching the TV and you move around the TV, the content on the TV moves in relation giving a sense of relative perspective and creating a 3D feel.

The motion control rig for the job was the Talos, quick to set up for the location shooting and ideal for the required studio shooting. MRMC Mimic Pan Bars were used by the DP to control the pan and tilt of the camera and give the shots the handheld feel they wanted to achieve. 

Click here to watch the commercial               Click here to watch the making of 

The new S3 Stereoscopic Stepper Unit is now in full production and proving to be a very popular solution for animators requiring a solution for stereoscopic (3D) stop-frame animation. With the success of 3D films in the last 12 months, the requirement for new shoots to be in 3D is growing dramatically. Features that were planned for 2D production are gearing up for being shot in 3D instead and the requirement for Stereoscopic filming equipment is growing exponentially. Mark Roberts Motion Control is helping to fill the requirements of the creatives by producing a range of products for filming in 3D. As well as adding new Stereoscopic features in the newest version of Flair (our motion control software) to allow for programming interocular and convergence on the motion control rigs, the new S3 Stereoscopic unit is proving professional stereoscopic animation is within anyone’s grasp, from education establishments to full-fledged feature film productions. For those who have not yet seen the S3 on our website or seen some of the demos, please visit our soon to expand 3D website (www.filming3D.com) as soon as possible to acquaint yourself with this ingenious unit. It allows DSLR cameras to easily be used for 3D animation by giving the user full control over the left and right eye interocular distance. The S3 can interface to all the popular animation programs and has drivers for PCs and Macs and is designed to offer precision and portability at an incredibly low price. In the coming months more products will be coming out including larger units for heavier camera packages. If you have a 3D filming requirement please feel free to contact us to see what equipment we can offer you.

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One Response

  1. Aris says:

    Τι φοβερό concept διαφήμισης 3D! Πραγματικό έργο τέχνης.

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