Harris with Digital Display Networks to Accelerate Nationwide Deployment of 7-Eleven TV

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Harris with Digital Display Networks to Accelerate Nationwide Deployment of 7-Eleven TV

Digital Projections, Signage, DOOH, POS News Press Releases 0

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Highlights

  • Will become one of nation’s largest broadcast TV networks
  • 500 stores already operational, growing to 6,200
  • Able to reach more than 200 million people per month

NEW YORK, NY/MELBOURNE, FL, February, 2011 — Harris Corporation (NYSE:HRS), an international communications and information technology company, and Digital Display Networks, Inc. are bringing one the largest digital out-of-home (DOOH) advertising networks in the United States — 7-Eleven® TV — to full nationwide deployment.

Under a 10-year agreement valued at $75 million, with additional revenue-sharing potential, Harris is providing its award-winning Digital Out-of-Home hardware and software, InfoCaster™ and Punctuate™, in addition to its Managed Services offering to Digital Display Networks, which is providing turnkey services, as well as managing content production and advertising sales for 7-Eleven TV.

Launched in 2010, 7-Eleven TV provides 24/7 programming in 7-Eleven Inc.’s convenience stores, featuring national and local entertainment, and news and weather, as well as advertising highlighting 7-Eleven proprietary brands, in-store and out-of-store brands, and special 7-Eleven promotions. 7-Eleven TV already is operating in 500 stores in some of the top DMAs and highest traffic volume 7-Eleven stores in the U.S., including New York, Los Angeles and Chicago. When fully deployed, it will be carried in 6,200 stores — reaching more than 200 million shoppers monthly. Based on an analysis of various Nielsen ratings data, the GRPU (gross rating point units) of 7-Eleven TV will make it the fourth largest broadcast TV network when fully deployed.

7-Eleven TV delivers programming and promotional advertising tailored to specific markets, customer segments and day parts. Harris DOOH software provides the scheduling flexibility for network programming to be divided into multiple day parts, making it possible to promote specific items at times most relevant to customers. To maximize viewing, each store features two strategically placed LCD high-definition TV monitors and directional audio to attract consumers, and display promotions and products that shoppers can take advantage of in-store.

Harris is building 7-Eleven TV around its InfoCaster DOOH software, which provides content creation, network management and media player monitoring with flexible proof-of-play reporting, and its Punctuate DOOH business management software for content scheduling and campaign management to facilitate advertising and scheduled distribution tuned to specific demographics, geographies, and day parts. The Harris DOOH software can manage 40,000 playlists, national and local ads, and all the software supporting transactions on a network.

Harris is supporting 7-Eleven TV with its Managed Services offering for 24/7 monitoring, data hosting and support via dedicated Network Operations Centers in Dallas, Texas, and Melbourne, Florida. These highly secure networking services are similar to those used by major enterprises, from the new Amway Center in Orlando, Florida, to the U.S. Federal Aviation Administration.

“With the partnership of Harris, the nationwide deployment of 7-Eleven TV will become complete, and a milestone for the DOOH industry will be reached,” said Darren Mann, co-CEO of Digital Display Networks. “This network truly signals the arrival of this advertising platform as one that can efficiently and effectively motivate purchases on a very large scale not unlike broadcast networks.”

In addition to 7-Eleven TV, Harris technologies support enterprise-class DOOH networks for McDonald’s and the Amway Center in the U.S; the Marina Bay Sands integrated resort complex in Singapore; and the Venetian Macau Resort-Hotel, among others.

In broadcast communications, Harris offers products, systems and services that provide interoperable workflow solutions for broadcast, cable, satellite and out-of-home networks. The Harris ONE™ solution brings together highly integrated and cost-effective products that enable advanced media workflows for emerging content delivery business models.

Η ΑΜΥ Α.Ε. διανέμει και υποστηρίζει τα προϊόντα Harris στην ελληνική αγορά. Eίμαστε στη διάθεσή σας για να σας δώσουμε τις προτάσεις μας σε οτιδήποτε αφορά στα προϊόντα και τις λύσεις που μπορεί να προσφέρει η  συγκεκριμένη εταιρεία.
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Highlights

  • Will become one of nation’s largest broadcast TV networks
  • 500 stores already operational, growing to 6,200
  • Able to reach more than 200 million people per month

NEW YORK, NY/MELBOURNE, FL, February 23, 2011 — Harris Corporation (NYSE:HRS), an international communications and information technology company, and Digital Display Networks, Inc. are bringing one the largest digital out-of-home (DOOH) advertising networks in the United States — 7-Eleven® TV — to full nationwide deployment.

 Under a 10-year agreement valued at $75 million, with additional revenue-sharing potential, Harris is providing its award-winning Digital Out-of-Home hardware and software, InfoCaster™ and Punctuate™, in addition to its Managed Services offering to Digital Display Networks, which is providing turnkey services, as well as managing content production and advertising sales for 7-Eleven TV.

 Launched in 2010, 7-Eleven TV provides 24/7 programming in 7-Eleven Inc.’s convenience stores, featuring national and local entertainment, and news and weather, as well as advertising highlighting 7-Eleven proprietary brands, in-store and out-of-store brands, and special 7-Eleven promotions. 7-Eleven TV already is operating in 500 stores in some of the top DMAs and highest traffic volume 7-Eleven stores in the U.S., including New York, Los Angeles and Chicago. When fully deployed, it will be carried in 6,200 stores — reaching more than 200 million shoppers monthly. Based on an analysis of various Nielsen ratings data, the GRPU (gross rating point units) of 7-Eleven TV will make it the fourth largest broadcast TV network when fully deployed.

 7-Eleven TV delivers programming and promotional advertising tailored to specific markets, customer segments and day parts. Harris DOOH software provides the scheduling flexibility for network programming to be divided into multiple day parts, making it possible to promote specific items at times most relevant to customers. To maximize viewing, each store features two strategically placed LCD high-definition TV monitors and directional audio to attract consumers, and display promotions and products that shoppers can take advantage of in-store.

 Harris is building 7-Eleven TV around its InfoCaster DOOH software, which provides content creation, network management and media player monitoring with flexible proof-of-play reporting, and its Punctuate DOOH business management software for content scheduling and campaign management to facilitate advertising and scheduled distribution tuned to specific demographics, geographies, and day parts. The Harris DOOH software can manage 40,000 playlists, national and local ads, and all the software supporting transactions on a network.

 Harris is supporting 7-Eleven TV with its Managed Services offering for 24/7 monitoring, data hosting and support via dedicated Network Operations Centers in Dallas, Texas, and Melbourne, Florida. These highly secure networking services are similar to those used by major enterprises, from the new Amway Center in Orlando, Florida, to the U.S. Federal Aviation Administration.

 “With the partnership of Harris, the nationwide deployment of 7-Eleven TV will become complete, and a milestone for the DOOH industry will be reached,” said Darren Mann, co-CEO of Digital Display Networks. “This network truly signals the arrival of this advertising platform as one that can efficiently and effectively motivate purchases on a very large scale not unlike broadcast networks.”

 In addition to 7-Eleven TV, Harris technologies support enterprise-class DOOH networks for McDonald’s and the Amway Center in the U.S; the Marina Bay Sands integrated resort complex in Singapore; and the Venetian Macau Resort-Hotel, among others.

 In broadcast communications, Harris offers products, systems and services that provide interoperable workflow solutions for broadcast, cable, satellite and out-of-home networks. The Harris ONE™ solution brings together highly integrated and cost-effective products that enable advanced media workflows for emerging content delivery business models.

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