Imagine Communications Acquires RGB Networks

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Imagine Communications Acquires RGB Networks

Broadcast & Playout News 0

Η εξαγορά ενισχύει τη δυνατότητα από-άκρον-εις-άκρον διανομής video με Δυναμική Εισαγωγή Διαφημίσεων, Οικονομικό-Αποτελεσματικό Πακετάρισμα (Just-in-Time Packaging) και Τεχνολογία DVR στο Υπολογιστικό Νέφος (Cloud DVR).

Η Imagine Communications, τις λύσεις της οποίας διαθέτει και υποστηρίζει η AmyDV ως VIP Partner, ανακοίνωσε την υπογραφή της οριστικής συμφωνίας για την εξαγορά των πόρων και των περιουσιακών στοιχείων της RGB Networks, Inc., ηγέτιδας εταιρείας στην παροχή λύσεων διανομής video σε πολλές οθόνες, με έδρα το Sunnyvale, στην California. Η συμφωνία υπόκειται στην έγκριση των αρμοδίων αρχών και προβλέπει την συνεργασία με την πλειοψηφία των εργαζομένων της RGB Networks.

Τα περιουσιακά στοιχεία της θα ενσωματωθούν στο portfolio διαχείρισης διαφημίσεων και υποδομής video της Imagine Communications. Η RGB Networks παρέχει IP λύσεις διανομής video που βασίζονται στο υπολογιστικό νέφος, οι οποίες βοηθούν του παρόχους μέσων να εξορθολογήσουν και να αξιοποιήσουν οικονομικώς τις υπηρεσίες Τηλεόρασης Παντού (TV Everywhere) και OTT (Over-The-Top) με αξιοπιστία και επεκτασιμότητα. Με σημαντική τεχνολογία που ενδυναμώνει διαδικασίες δημιουργίας πακέτων video, cloud DVR και εισαγωγής διαφημίσεων (ad insertion), τα προϊόντα της RGB Networks χρησιμοποιούνται από 400 και περισσότερους παρόχους υπηρεσιών τηλεπικοινωνιών σε όλον τον κόσμο. Η τεχνολογία της RGB Networks ενισχύει το portfolio από-άκρον-εις-άκρον playout και διανομής video της Imagine Communications, επεκτείνοντας τις δυνατότητες των πιο ολοκληρωμένων και ευρέως χρησιμοποιούμενων λύσεων για την Τηλεόραση Παντού, την επεξεργασία και τη συμπίεση video που διατίθενται σήμερα.

“As the industry’s leading end-to-end video solutions company in the world, Imagine Communications is defining the blueprint for an IP, software-defined, cloud-virtualized, multiscreen future,” said Charlie Vogt, CEO of Imagine Communications. “Our customers require video solutions that enable content to be delivered anywhere, anytime, and on any device. The acquisition of RGB Networks, combined with our innovation in video playout and distribution, enables us to strategically navigate the convergence of IP, mobility, and the Internet, which has changed the way we consume entertainment and information.

“We also gain an enviable customer base and will continue to support the RGB Networks product portfolio. Equally exciting, we are acquiring a world class technology, operations and sales team, which has been focused on IP and software-based cloud solutions for several years.”

One of the biggest challenges facing TV networks, station groups, and MVPDs is the ability to dynamically package and format video content and accommodate the ever-expanding diversity of devices. With a rich history of transcoding leadership, RGB Networks’ next-generation Just-in-Time Packaging simplifies and enhances the delivery of streaming media to a consumer’s device of choice, complementing Imagine Communications’ compression expertise and leadership in ABR transcoding and encoding. Just-in-Time Packaging enables media companies to deliver video on demand (VOD), cloud DVR and TV Everywhere services without pre-packaging video assets in each of the adaptive streaming formats. This drastically reduces the need for costly storage and network bandwidth – allowing video providers to more quickly and cost-effectively expand their TV Everywhere libraries and transition to new adaptive streaming formats.

“We are at an inflection point in the expansion of TV Everywhere, and Imagine Communications is delivering the end-to-end portfolio required to lead the industry through this disruptive period being defined by IP, software and the cloud,” said Jef Graham, Chairman and CEO of RGB Networks. “By combining our award-winning innovations with Imagine Communications’ vision and resources, our integrated portfolios will greatly advance the transformation of the video delivery landscape. Our customers will benefit from Imagine Communications’ high-touch services, extended support, and a broad portfolio of video playout and networking distribution solutions.”

RGB Networks’ Dynamic Ad Insertion (DAI) technology is designed for ABR and virtualized data-center/cloud environments, and is structured to dynamically manage and execute addressable ad and alternate content campaigns in unison. By integrating RGB Networks’ streaming Dynamic Ad Insertion capabilities into its media portfolio, Imagine Communications will enable the delivery of personalized advertising in real-time, across all video stream types, and on subscribers’ preferred viewing devices. This allows each component to optimize cloud and virtual instance resources, increasing subscriber engagement and revenue generation. RGB Networks’ advanced packaging and transcoding portfolios ensure large-scale, cost-effective video delivery to any IP-enabled device.

“The introduction of IP-based, multiscreen delivery of video has produced dramatic changes in all aspects of the video industry, including licensing, delivery, consumption and business models,” said Brett Sappington, director of research at Parks Associates. “Today, consumers expect to be able to access movies and TV programming anywhere, anytime, and on any Internet-connected device. Beyond virtualization of DVR functions, cloud DVR can provide consumers with new on-demand video experiences and operators’ new opportunities for monetization. By getting the right ad in front of the right audience, new ad insertion technologies may well unlock the vast revenue potential of online video services.”

Acquisition enhances Imagine Communications’ end-to-end video distribution capability with Dynamic Ad Insertion, Just-in-Time Packaging and Cloud DVR Technology.

Imagine Communications, a market leader in advertising management and video infrastructure solutions serving global TV networks, broadcast stations, multichannel video programming distributors, governments and enterprise markets, announced it has signed a definitive agreement to acquire the assets of RGB Networks, Inc., a leading provider of multiscreen video delivery solutions based in Sunnyvale, California. The transaction, subject to customary approvals and closing conditions, will include the majority of RGB Networks’ employees.

The acquired assets will be integrated into the Imagine Communications advertising management and video infrastructure portfolio. RGB Networks provides IP cloud-based video delivery solutions that help enable media providers to streamline and monetize TV Everywhere and OTT services with reliability and scalability. With core technology strengths in video packaging, cloud DVR, and ad insertion, RGB Networks’ products are deployed in over 400 communication service providers worldwide. RGB Networks’ technology enhances Imagine Communications’ end-to-end video playout and distribution portfolio, extending the capabilities of the most comprehensive and widely deployed TV Everywhere and video processing and compression solutions available.

“As the industry’s leading end-to-end video solutions company in the world, Imagine Communications is defining the blueprint for an IP, software-defined, cloud-virtualized, multiscreen future,” said Charlie Vogt, CEO of Imagine Communications. “Our customers require video solutions that enable content to be delivered anywhere, anytime, and on any device. The acquisition of RGB Networks, combined with our innovation in video playout and distribution, enables us to strategically navigate the convergence of IP, mobility, and the Internet, which has changed the way we consume entertainment and information.

“We also gain an enviable customer base and will continue to support the RGB Networks product portfolio. Equally exciting, we are acquiring a world class technology, operations and sales team, which has been focused on IP and software-based cloud solutions for several years.”

One of the biggest challenges facing TV networks, station groups, and MVPDs is the ability to dynamically package and format video content and accommodate the ever-expanding diversity of devices. With a rich history of transcoding leadership, RGB Networks’ next-generation Just-in-Time Packaging simplifies and enhances the delivery of streaming media to a consumer’s device of choice, complementing Imagine Communications’ compression expertise and leadership in ABR transcoding and encoding. Just-in-Time Packaging enables media companies to deliver video on demand (VOD), cloud DVR and TV Everywhere services without pre-packaging video assets in each of the adaptive streaming formats. This drastically reduces the need for costly storage and network bandwidth – allowing video providers to more quickly and cost-effectively expand their TV Everywhere libraries and transition to new adaptive streaming formats.

“We are at an inflection point in the expansion of TV Everywhere, and Imagine Communications is delivering the end-to-end portfolio required to lead the industry through this disruptive period being defined by IP, software and the cloud,” said Jef Graham, Chairman and CEO of RGB Networks. “By combining our award-winning innovations with Imagine Communications’ vision and resources, our integrated portfolios will greatly advance the transformation of the video delivery landscape. Our customers will benefit from Imagine Communications’ high-touch services, extended support, and a broad portfolio of video playout and networking distribution solutions.”

RGB Networks’ Dynamic Ad Insertion (DAI) technology is designed for ABR and virtualized data-center/cloud environments, and is structured to dynamically manage and execute addressable ad and alternate content campaigns in unison. By integrating RGB Networks’ streaming Dynamic Ad Insertion capabilities into its media portfolio, Imagine Communications will enable the delivery of personalized advertising in real-time, across all video stream types, and on subscribers’ preferred viewing devices. This allows each component to optimize cloud and virtual instance resources, increasing subscriber engagement and revenue generation. RGB Networks’ advanced packaging and transcoding portfolios ensure large-scale, cost-effective video delivery to any IP-enabled device.

“The introduction of IP-based, multiscreen delivery of video has produced dramatic changes in all aspects of the video industry, including licensing, delivery, consumption and business models,” said Brett Sappington, director of research at Parks Associates. “Today, consumers expect to be able to access movies and TV programming anywhere, anytime, and on any Internet-connected device. Beyond virtualization of DVR functions, cloud DVR can provide consumers with new on-demand video experiences and operators’ new opportunities for monetization. By getting the right ad in front of the right audience, new ad insertion technologies may well unlock the vast revenue potential of online video services.”